About the course
An up-to-date recruitment strategy positively impacts the bottom line in multiple ways. Better quality hires, an improved retention rate, reduced cost and enhanced job satisfaction are some of the benefits of following the best practices in the selection process. All of these benefits, when put together boost overall business success. The final stage of the recruitment process involves the necessary background and reference checking of the selected candidate and making an offer of employment that cannot be turned down.
Contents - Topics
Introduction to LinkedIn Advertisement
LinkedIn advertising holds paramount importance for businesses and professionals seeking to establish a robust online presence and connect with a targeted, professional audience. It serves as a dynamic platform where companies can showcase their unique value propositions, stand out in competitive landscapes, and attract high-quality candidates.
Lesson 1: Recruitment Ads and Sponsored Content: Unique Targeting Options
Recruitment Ads are dynamic, targeted ads that show up on different places across LinkedIn.You can target your Recruitment Ads or Sponsored Content based on things like job title, seniority, skills, school, and years of experience.
Lesson 2: Why Post A Job on LinkedIn and How It Works
LinkedIn advertising is a crucial instrument for constructing a robust talent pipeline and nurturing professional connections.There are many reasons to use LinkedIn Ads. By posting a job on LinkedIn you stand out to candidates with a strong job description. Use an automatically generated description or get inspiration from ready job templates, you target the right people, and you attract qualified applicants.
Lesson 3: Creative Job Advertisement Ideas
Your job posts and hiring ads may be a candidate’s introduction to your company, so you want to be sure they both differentiate you and set the right expectations upfront. But if you’re finding that they just aren’t bringing in the kind of candidates that you’d hoped for, it may be time to get creative.
Frequently Asked Questions
Find the answers to five frequently asked questions about LinkedIn Advertisement.
Upon successful completion of this course, you will be able to:
Identify the different types of Recruitment Ads, their respective differences and uses.
Understand how Recruitment Ads and Sponsored Content work synergistically with LinkedIn products to attract, engage, and manage talent effectively.
Recognise the importance of LinkedIn Ads through studying real-case scenarios.
Understand the tools available for managing candidates on LinkedIn, including using screening questions, skills assessments, as well as the #Hiring feature.
This course is addressed to
Talent Recruiters and Trainers
HR Departments' Employees